Niche Fragrance Magazine

Vero Profumo Rubj: the scent of my birthday

in Reviews/Thoughts by


Today is the 10th of July, the day I came into the world some thirty something years ago. It so happens I’m scheduled to publish a post here, on Fragrance Daily, this very day. A birthday it’s a good thing, especially if it finds you in good health, good spirits, with a loved one or more beside, within employment and with a roof over your head. And of course, rocking some fabulous perfume. Life can’t really get any better than this, and I’m feeling very thankful and happy on my special day.

As I’ve said before in my review of Onda Voile d’extraitRubj EdP is one of the scents I tend to gravitate around during the summer and especially around my birthday. I can’t give an objective explanation for this, apart from the fact it tends to bloom wonderfully during warmer weather and it’s so sultry that summer seems to be made for it, or it made for the summer. Rubj means ruby, and in case you didn’t know, this is the symbolic gem for the month of July. These kind of details delight my inner naïve mystic, so I prefer to believe Rubj was meant to be in my life and it has been one of the perfumes that has brought me the most joy. Every time I put it on, my nostrils are flaring and quivering with such hunger and delight, I’m almost scared of myself. That rising wave of passion and feeling of being alive intoxicates me. I’m wearing Rubj and I become a queen, a sinner, a priestess, a saint, a sorceress and every other shade in between. There is no other way around it and I don’t really know how else to put it. Those exquisite passion fruit and cumin flames setting the sensuously pure white floral heart ablaze are simply magic. There’s a lot of feminine strength in the perfumes of Vero Kern, an almost mythological representation of the feminine principle, so honestly every time I wear one of them I feel like a goddess, and that’s especially the case with Onda and Rubj. Whereas Onda focuses more on the spiritual, iconoclastic side, Rubj is a manifestation of carnality, divine body made real, brought into the here and now.

I remember that perhaps two years ago, I went by myself to a French movie called “Blue is the warmest colour”. It was an autumn night, the movie was due to start at around 8.30 or 9 in the evening. The small studio was packed, and very warm. I didn’t wear Rubj but I thought it would’ve been a perfect fit for the young actress in one of the two leading roles. I’ll never forget that movie, the way it made me feel, the irrepressible, emotional charged sensuality and sexuality of it. So much desire and life packed into whatever standard size a cinema screen is. The storyline couldn’t have been more simple: a young highschool student, named Adele is going through her coming of age journey, struggling to come to terms with confusing, conflicting impulses. She somehow feels she’s more attracted to women then she is to men, and she decides to forget about her fears and listen to her instincts when she meets Emma, an art college older student, who was wearing her hair dyed in a soft shade of blue. The two embark on a passionate relationship, which sees Adele blossoming as a woman, finding her true self, establishing her personality and her core beliefs. The movie touches on a lot of sensitive subjects, both of social and individual nature, but I was fascinated with the sweeping tsunami of raw emotion, attraction, tenderness, fire, lust, and later on, of anger and unhappiness between the two females. Adele was the character that touched me most, and her fearlessness as an actress made the hairs on my arms stand up. In the dynamic between the two, although at the beginning Emma was the teacher, Adele proves herself as the most sensual one, fact that was evident not only in her willingness to give it all to their physical relationship but in her talent for cooking, the gusto with which she enjoyed having the soft spring wind blow over her face, the almost immediate connection she would have with children and animals. She was a pagan woman and to my mind no other perfume could’ve fitted her better than Rubj EdP. Eventually, the two women parted their ways, mainly because the somewhat cooler, more intellectual Emma slowly grew tired of the Adele’s emotional and sexual intensity. She withdrew in a more rarefied world, in which all kinds of artistic concepts or philosophies were discussed, a world more sophisticated but also less authentic in my view than Adele’s natural, primordial one. I came out of the cinema beautifully ravaged and this is how Rubj EdP makes me feel too. After all this you’ll probably wonder how does this thing smell like, beyond all the purple prose. Well, a friend of mine ( thanks, Mark! ) has a very succint description: ” like the hot, white skin of a perspiring wh*re”, and really this absolutely nails it. I don’t know what that says about me, but on my 36th birthday I’m wearing Rubj EdP and rejoice in it.

NOTES: Bergamot, Mandarin, Neroli, Passion fruit, Cumin, Orange Flower Absolute, Tuberose, Basil, Cedar, Oakmoss, Musk


My name is Ana and I'm a lover. A perfume lover, a music lover (especially Depeche Mode and Nick Cave), a movies lover, a books lover, and above all else a lover of some wonderful people in my life (my parents, my partner and a few loyal friends). As you can see, love defines me, and with you I want to share my love for beautiful perfumes. I hope I will inspire you to try some of them yourselves. Come with me on a dream journey

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