Niche Fragrance Magazine

Playing “Hide & Seek” – WHITE Puredistance

in Reviews by


The main idea behind the creation of Puredistance WHITE Perfume has been to create a perfume so beautiful and positive that it gives the wearer an instant flow of happiness.” This is the message in WHITE, the latest entry. For me Puredistance is guilty for the best leather/chypre perfume M and for the aristocratic Antonia, the rest of their creation did not succeeded to bring too much emotion to me.

WHITE is different right from the beginning from the rest of Puredistance perfumes by simplicity in the way it was built, it does not have the rich structure of Antonia, M or Puredistance I . It s simple but in a very sophisticated way, being an example of “less is more” in perfumery. I can easily say that WHITE is one of the most elegant summer fragrances. It starts on my skin in the first minutes with a clean scent of white musk surrounded by crispy cool bergamot /citrus and a hint of patchouli , then in short time , this composition turns fruity having a lemon sorbetto & limoncello note while the white musk disappears (for some time ). At this moment the rose signals it’s presence joining the sorbetto & limoncello note enhancing the fruitiness of the composition. This phase of WHITE reminds me a little bit of MFK’s Acqua Universalis Forte.

After the first hour the lemon sorbetto starts turning into a creamy vanilla citrus ice cream, the fruity tone being replaced by the powdery iris and by warm tonka note with shades of vanilla and heliotrope but not too sweet, please do not think that’s close to the latest Guerlain releases, it’s miles away. Santal is to blame for the soft milky note, that according to the company is sourced from Mysore, so we are talking about the real stuff. A simplistic composition but made with the best ingredients.

From this stage WHITE will not change a lot. The santalwood will become more present after two hours, lending more creaminess and a luxury feeling to the entire composition, the ice cream is melting on hot skin.

After 5-6 hours the clean musk re appears on my skin and bringing WHITE back to the white musk land where everything is white and clean and no emotions. It’s like the white musk is playing a “hide and seek” game on skin, appearing and disappearing from time to time.

The fragrance has an outstanding longevity for a simple summer fragrance, more than 8 hours, the silage is average which is easily expected from a perfume with a 38% fragrance oil.It ‘s difficult for me to say where is the place of WHITE: is it a clean white musk perfume or is it cool crispy summer woody fragrance? I’ll let you give me the answer.If is not clear yet if we have here a musky scent or not, what’s sure is the feeling: it makes me feel good, not really the “flow of happiness” as it was expected but I like it.

WHITE Is that kind of scent that is easy to pick in the morning when you are in a rush and you don’t have time enough to make up your mind about what perfume you want to wear on that day from your scent collection or when outside is a very hot summer day and you dress accordingly but you still want to be elegant .

Perfumer: Antoine Lie

Notes: Rose de Mai from France, Tonka bean absolute from Venezuela, Orris absolute from Italy, Sandalwood from Mysore, Bergamot from Italy, Musk, Vetyver from Haiti and Patchouli from Indonesia.


My name is Alexandra , I’m a pharmacist working as a consultant in pharma and healthcare living in Romania. I’ve been always fascinated by the world of scents , perfume and horses being my hobbies . I m interested in the perception of the perfume and in discovering the emotions perfume is triggering , focusing less about the notes of a perfume . My fragrance reviews are based on my perception being an subjective olfactory experience so, please always sample yourself.

Leave a Reply

Latest from Reviews

Pin It on Pinterest

Share This


Subscribe to our Newsletter and grab your  free eBook copy of "PERFUME 101 - From Beginner to Aficionado" by Fragrance Daily Author Claire Vukcevic now!

Fragrance Daily eBook Cover

YAY! You subscribed successfully and became part of the growing FD cult!

Go to Top