I don’t often comment on the packaging of fragrances, being greedy to get into the bottle and sniff, but in this case I feel I must.
Josh Meyer at Imaginary Authors goes all-out to create a world around each of his fragrances, which you slip into from the moment you pick them up. My travel spray of Saint Julep arrived in a mysterious box, banded with a beautiful intricate design that reminded me of late Victorian ‘gothic’ book illustrations.
I read the notes and descriptions of Saint Julep, to immerse myself in the world of Milton Nevers. He is the imaginary author whose quotes are sprinkled into this packaging and across the company’s website – well worth a look, by the way, for its melding of perfume, art, and eccentric inventiveness. Imaginary Authors is a brand build on a concept, and they achieve it very well. Each fragrance in the range is intended to embody a novel, bring it to life and immerse you in the sights, scents and sounds of the story. Now, I could imagine what I think Moby Dick smells like (aquatic accord and ambergris, no?) but you might have a different opinion. Which is why these books and their authors are imaginary, and the fragrance that epitomises them and brings them to life is created by Josh Meyer in Oregon. He has a remarkable imagination.