When a beloved perfume from the past such as Le Galion’s Sortilège (1936) is relaunched, the logic of perfume marketing demands that the new version be praised as a faithful continuation of the legacy. Meanwhile, those who know the original version can be expected to wail in chorus, “It’s not the same.” But If you love vintage perfumes, you already know it won’t be the same. At best, you hope that the relaunch shows some respect for the history of the perfume and the memories of those who wore it in its original form.
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