Niche Fragrance Magazine

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O’ Driu

In Praise of Mainstream Pleasures

in Thoughts by

Right now, I’m a little bit tired of perfume. Well, not perfume per se, but the interminable rounds of testing of niche fragrances that I seem to have gotten myself into. With niche, you feel like you need to put extra effort into ‘reading’ the intentions of the perfumer behind it. Your brain is constantly in analysis mode rather than simply enjoying it for what it is. Then there’s the worry that you’re the only one Not Getting It. I think I’m a little burned out.

A very kind Basenotes friend sent me some O’ Driu samples and the little bag of them has proven to be my own personal Waterloo – they sit there on my dresser, each morning saying, hopefully, “Today?” KEEP ON READING

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