If you’ve ever been to Sweden in summer – no matter if you are male or female – I am sure you will have seen those blondes in their shiny white sundresses. If we translate this vision of loveliness into perfume, I guess most of us would think of soft skin fragrances, often flowery, musky, powdery and sheer – perhaps like En Passant by Frédéric Malle, L’eau by Serge Lutens or Teint de Neige by Lorenzo Villoresi. However SUPER CEDAR, the brand new Byredo fragrance, also works just as well. SUPER CEDAR calls to mind images from Midsummer celebrations, late at night, when people express all their happiness and gratitude for the warmer days and a late sunset. Whilst a light flowery or sheer skin scent could capture the mornings and days of a Swedish summer, SUPER CEDAR is the late evening representation of this special time – socializing, whittling the hours away pleasantly and at complete ease, that feeling after the exuberant party as you cool down in the dying warmth of a summer night – simply, it is bottled Scandinavian style.
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