As we all know in the last couple of years oudh/oud also known as agarwood has started to be almost ubiquitous in Perfumeland. Everybody, either designer, mainstream or niche brand, carry at least one oud note centered perfume in their lines. Agarwood is now everywhere and for all the pockets. Oud theme, orchestrated more or less with the synthetic stuff dominates the “Men’s World” mainly.Even names like Serge Lutens or Frederic Malle that previously took distance from this trend finally couldn’t resist and change their minds approaching oud.
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