Apparently lavender has a reputation as being for old ladies, but I’ve never felt that way about it. To me, its fresh, uplifting brightness is incredibly modern. I’m not alone, it seems, as lavender is having its moment in the sun this summer. (It was all about the gardenia a couple of years ago, remember?) With a movement towards bright, light, yet very radiant perfumes, lavender has a place front and centre in the perfumer’s palette these days. Indeed, perfume creator Antonio Gardoni of Bogue Profumo has been working on his next fragrance and lavender is a key element: more on that in a later post, but he’s promised me a sample to test and I’ll keep you posted.
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