Niche Fragrance Magazine

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La Perla

In Praise of Mainstream Pleasures

in Thoughts by

Right now, I’m a little bit tired of perfume. Well, not perfume per se, but the interminable rounds of testing of niche fragrances that I seem to have gotten myself into. With niche, you feel like you need to put extra effort into ‘reading’ the intentions of the perfumer behind it. Your brain is constantly in analysis mode rather than simply enjoying it for what it is. Then there’s the worry that you’re the only one Not Getting It. I think I’m a little burned out.

A very kind Basenotes friend sent me some O’ Driu samples and the little bag of them has proven to be my own personal Waterloo – they sit there on my dresser, each morning saying, hopefully, “Today?” KEEP ON READING

MAAI by Bogue: Bridge between the Past and the Future

in Reviews by

MAAI

There is a road that stretches exactly 674 kilometers from Rimini on the North-East coast of Italy up through the Alps to Zurich, in Switzerland. This journey, were you to make it by car, would take you seven hours to complete, and by the end of it, you would have taken in most of the independent and artistic perfume making that still exists in Europe today. We are talking here about small, mostly self-taught perfumers who, instead of designing according to briefs set by the big fragrance conglomerates, create perfumes that take big, bold leaps into the dark and are limited only by the outer boundaries of their imaginations. KEEP ON READING

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