Molecule 01 is a sneaky fragrance and a triumph of marketing, though not in a negative way. It is marketed as a “radically minimalist” fragrance, one that changes based on the skin chemistry of the wearer. Even calling it a fragrance is somewhat of an overstretch, as it is more of a skin scent and an aura than a proper fragrance.
In terms of the value proposition…. Well, Molecule 01 has a single substantive ingredient (ISO-E Super) and is the most simple composition possible, if it is even reasonable to call it a composition. It would be a stretch to call it beautiful, though it does appear to attract both attention and compliments. Following the design philosophy of the company (and perhaps perfumer Geza Schoen), the fragrance might not necessarily be intended to smell beautiful.