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Escentric Molecules

Sample Impressions: Molecule 01 by Escentric Molecules

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Molecule 01 is a sneaky fragrance and a triumph of marketing, though not in a negative way. It is marketed as a “radically minimalist” fragrance, one that changes based on the skin chemistry of the wearer. Even calling it a fragrance is somewhat of an overstretch, as it is more of a skin scent and an aura than a proper fragrance.

In terms of the value proposition…. Well, Molecule 01 has a single substantive ingredient (ISO-E Super) and is the most simple composition possible, if it is even reasonable to call it a composition. It would be a stretch to call it beautiful, though it does appear to attract both attention and compliments. Following the design philosophy of the company (and perhaps perfumer Geza Schoen), the fragrance might not necessarily be intended to smell beautiful. KEEP ON READING

[New Fragrance] Byredo’s Super Cedar – bottled Scandinavian Style?

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If you’ve ever been to Sweden in summer – no matter if you are male or female – I am sure you will have seen those blondes in their shiny white sundresses. If we translate this vision of loveliness into perfume, I guess most of us would think of soft skin fragrances, often flowery, musky, powdery and sheer –  perhaps like En Passant by Frédéric Malle, L’eau by Serge Lutens or Teint de Neige by Lorenzo Villoresi. However SUPER CEDAR, the brand new Byredo fragrance, also works just as well. SUPER CEDAR calls to mind images from Midsummer celebrations, late at night, when people express all their happiness and gratitude for the warmer days and a late sunset. Whilst a light flowery or sheer skin scent could capture the mornings and days of a Swedish summer, SUPER CEDAR is the late evening representation of this special time – socializing, whittling the hours away pleasantly and at complete ease, that feeling after the exuberant party as you cool down in the dying warmth of a summer night – simply, it is bottled Scandinavian style. KEEP ON READING

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