I let slip a couple of weeks ago that Antonio Gardoni was creating a new lavender fragrance for Bogue Profumo. Well I have had chance to try it, and fortunately, you can too, as it has just been released. As you would expect from Antonio’s other fragrances, such as Cologne Reloaded and Maai, MEM is unusual, enormously wearable and interesting – wearing it is like riding a rollercoaster.
Sniffing the atomiser I had an impression of purple powder that made me think MEM might be a boudoir perfume. Spraying it on my skin, however, brought me a swirl of naturalistic ‘Goldilocks’ lavender that took me straight to the garden. Apparently Antonio used 5 different lavenders to create this fragrance, making it ‘Goldilocks’ lavender because it’s not too herbal and not too caramel-ish. Instead, opening up like purple-blue summer sky, it’s warm with a slight woody undertone, but clean and fresh. As a massive fan of Caldey Island Lavender, I love this; it’s invigorating but not simplistic.