Niche Fragrance Magazine

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Burberry

Aomassai: On Approaching Smoking Point

in Reviews by

I’ve written about two of my favorite Parfumerie Générale fragrances, L’Ombre Fauve and Coze, already on these pages. Those two were instant loves for me, and easy full bottle decisions. Aomassaï, on the other hand, took a bit of figuring out on my part. As someone raised on the sugary fruit jam of Burberry Woman (don’t judge me!), I needed to find my way in to a completely different sort of gourmand fragrance, one that was the very definition of niche in its approach and execution. KEEP ON READING

Perfumes as Proustian Madeleines

in Thoughts by
Horse Race

Horse Race

Even if you’ve never read Proust’s famously weighty “Remembrance of Things Past”, you will have heard about the famous scene with the madeleine. Never read it? Eh. This is not one of those cultural gaps I’d be rushing to fill if I were you. I suffered through the first volume (IN FRENCH) when I was fifteen and it was a temps perdu indeed. But anyway, here’s what you need to know.

Proust is sitting there, minding his own business, when he absentmindedly sips a teaspoon of lime blossom tea, into which he has crumbled a bit of his afternoon teacake – a madeleine. Suddenly, the flavor and scent of it hurtles Proust back through the corridors of time to when he was a child, going up to bid his aunt good morning, with her lime blossom tea scenting the air. It was a long time ago, and Proust is an old man now. KEEP ON READING

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