Niche Fragrance Magazine

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Angela Ciampagna

Italian style-the Angela Ciampagna line of fragrances:an overview

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Let’s talk numbers today: there are at least 360 niche perfume brands on the market presently, as opposed to about 100 less than 10 years ago, according to a press article published on the Reuters website in 2014.
The competition is getting hotter by the day and any newly launched brands would better have a very coherent and believable artistic statement behind and some damn good perfumes in order to establish a successful presence on the market. Brilliant customer service and an engaging online presence are playing an important part too.
Consumers are also getting more discerning thanks to the increasing amount of information available, especially the customers that are active buyers of niche perfumes, a term that I dislike for his pretentious connotations, but it’s sort of universally used and accepted so in lack of a better alternative it’ll have to do. KEEP ON READING

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