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Alexander McQueen

Sammarco Naias – Deconstructing Violet

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When I heard that Giovanni Sammarco had shown mods of a yet-to-be-announced violet perfume called Naias at Pitti to a couple of friends, I began to salivate. Then, after wiping the drool from my keyboard, I asked for a sample. (More likely, I begged).

For the past year or so, violets have been a sort of secret passion of mine, and I’ve been collecting samples and even small bottles of some of what I see as the standouts in the genre. Opus III for a grand, oriental violet, Stephen Jones for weird crunchy space rocks, vintage Jolie Madame for leather, Insolence for trashy charm, Aimez Moi for kittenish cheer, Bois de Violette for candied darkness, and McQueen for grungy face powder. But each violet added to the collection shrinks the space left for others – could Naias really bring something new to the table? KEEP ON READING

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